Strategy-selection roundJudge the sequence, emphasis, and what each page leads withnot the wording. Final copy is written post-pick to the S3a voice.Concept 4 — Economics / transparent · placeholder, not the finished look
Packages

What it costs, in the open

Published where the figure is held, provisional where the rate card is still being set — never invented.

Packages — published

Pricing in the open

Fractional

on enquiry

Cover & overflow entry. Figure provisional.

Practice

under £25k

all-in, per year

Confirmed tier — the one held figure.

Enterprise

on enquiry

Multi-clinician scale. Provisional.

Bespoke Placement

on enquiry

Named placement. Provisional.

The only frame leaning transparent: figures published where held, marked provisional where the rate card is not yet set — never invented. Comparison-and-enquiry only; no calculator, no cart.

The comparison

Against a loaded in-house secretary

In-house secretary (loaded) Generic VA Halo Desk · Practice
Salary £30,000 Low hourly rate under £25k
all-in, no add-ons
+ NI, pension Limited scope
+ tools, phone, office Not medical-trained
+ sick leave & cover gaps No cover continuity
+ recruitment & management  
£38,000–£45,000 loaded  

Figures are the two cost points currently held (loaded in-house range; Practice under £25k). Thin on the Halo Desk side pending a full rate card. No discount mechanics — the “less” is shown as value, never a deal.

Tell us about your practice

One enquiry, one reply from a person. No portal, no account.