Halo Desk — Concept Round 1

Five strategic directions for the website. Each is a different argument, not five looks on one idea.

These are draft concepts for review — deliberately at content/layout fidelity, not the finished visual design. Photography, brand colour and final imagery come after a direction is chosen. Some pages carry provisional "not for use" markers; that's expected at this stage.
Concept 1

Founder × Security

Led by Robbie as the credentialled founder, with data security and trust as the spine.

Concept 2

Category-anchored

"The medical secretary, modernised" — anchored in a category the audience already understands.

Concept 3

Capability / service menu

One PA, every capability — the breadth of support as the lead argument.

Concept 4

Outcome / economics

The commercial case — what it costs, what it returns — paired with transparent packages.

Concept 5

Reliability

"Never miss a beat" — continuity and dependability as the differentiator.